Data Protection Statement

Controller (Responsible body)

We appreciate your visit to our website. First of all, we would like to introduce ourselves as the controller within the meaning of the data protection law:

 

Dr. Petra Bock
Albrechtstraße 14b
10117 Berlin

 

Tel.: +49 (0)30 3083 280-0
Mail.: kontakt[at]petrabock[dot]de

Imprint: https://www.petrabock.de/en/leagal-notice/

 

In accordance with our legal obligation, we herewith want to inform you about the collection and use of your personal data.

 

General

Personal data about you is collected when you use our website. This can be effected, when you enter the data on your own accord – such as: e.g. your e-mail address. However, our system also collects data from you automatically, such as your visit to our website. This is effected regardless of the device or software you use to access our website.

 

Any input of data on your part on our website is voluntary, there are no disadvantages which arise for you, insofar as you do not disclose your data. However, without specific data, it is in most cases not possible for us to render services or to conclude contracts. We shall respectively inform you about such mandatory information.

 

On this website personal data of the user is collected only within the framework of the applicable data protection law, in particular of the General Data Protection Regulation (GDPR). The technical terms used in the text are explained in detail in Art. 4 of the General Data Protection Regulation (GDPR).

 

A data processing is permitted pursuant to the General Data Protection Regulation (GDPR), in particular in three cases:

 

  • pursuant to Artt. 6 (1) lit. a and 7 of the General Data Protection Regulation (GDPR); insofar as you have granted your consent to the data processing by us; we shall in each case beforehand precisely inform you in this data protection statement and on the occasion of the granting of your consent, in accordance with Art. 4 No. 11 of the General Data Protection Regulation (GDPR), with regard to the purpose and under which circumstances your data will be processed by us;
  • pursuant to Art. 6 (1) lit. b of the General Data Protection Regulation (GDPR), insofar as the processing of your personal data is necessary for the initiation, conclusion or execution of a contractual relationship;
  • pursuant to Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR), insofar as, after a weighing up of interests, the processing is deemed necessary to safeguard our legitimate interests; this includes, in particular, our interests in analysing, optimising and securing the offer on our website – this in turn includes in particular an analysis of user conduct, the creation of profiles for advertising purposes and the storage of access data, as well as the use of third-party providers.

 

Personal data, Usage data and Advertising

 

Personal data
We collect personal data (e.g. name, address and e-mail address, possibly used services), insofar as it is necessary for the establishment, content configuration or modification of a contractual relationship, between us and the user.

 

Usage data
In addition, we collect usage data (such as visits to the website, interest in products) in order to enable and bill the use of the services on our website by the user.

 

We shall only merge usage data, if and to the extent necessary for billing purposes. Otherwise, we shall create usage data only pseudonym and moreover only, insofar as you have not raised an objection hereto. You reserve the right to raise an objection at any given time, under the address provided in the imprint or over the controller designated in this data protection statement.

 

The legal basis for this data processing is on the one hand our legitimate interests, pursuant to Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR), in the analysis of the website and its use, where expedient, on the other hand also the legal permission to store data within the framework of the initiation of a contractual relationship in accordance with. Art. 6 (1) lit. b of the General Data Protection Regulation (GDPR).

Furthermore, every time you use this website, our provider stores information, the so-called server log files, which are automatically transmitted by your browser. These are:

 

  • Your IP address
  • Type and version of your browser
  • Host name
  • Time of the visit
  • The webpage from which you visited our website
  • Name of the called-up webpage
  • Precise time of the call-up as well as
  • the amount of data transferred.

 

This data is used only for statistical purposes and does not permit us to identify you as a user.

 

Advertising
Prior to shipping the advertising to you, insofar as it does not pertain to advertising for products, which are similar to those you have already purchased, we shall request your explicit consent in accordance with Art. 4 No. 11 of the General Data Protection Regulation (GDPR). This is effected in particular, insofar as you grant us the consent for the shipping of our newsletter or fill out a contact form.

 

Consent
Insofar as we request you to grant your consent for the processing of your data, we shall inform you in a clear language and easily accessible manner, with regard to which cases you have granted your consent. Any consent requested by us is voluntary, any benefit you wish to procure through the granting of your consent can also be procured without the granting of your consent, simply ask us.

 

Valid for each case of granted consent, is the fact that you reserve the right to revoke the consent granted to us for the processing of your personal data at any given time. This can be effected by way of an informal message, for example via our contact form, an e-mail to the e-mail address provided in the imprint or an unsubscribe link (insofar as offered by us). Your revocation does not affect the legality of the data processing, hitherto carried out, up to the time of the revocation.

 

Storage duration

Your data shall in principle only be stored for as long as the purpose of the respective data processing requires. Further storage is especially considered, insofar as this is still necessary, for the purposes of prosecution on our part, or for the purposes of safeguarding our other legitimate interests, or insofar as we are legally obliged to store your data (e.g. within the framework of tax retention periods, which in principle amount to 6 or even 10 years).

 

Cookies

Our website uses cookies, within the framework of our legitimate interest in a technically flawless online offer and its economic-efficient design and optimisation in accordance with. Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR), so that our offer can be used better, more effectively and more safely. Cookies are text files, which are stored on your computer and store specific data about your user conduct on our site, so that a corresponding offer can be extended to you, which is in essence based on your hitherto use. This may on the one hand thereby pertain to so-called “session cookies”, which are automatically deleted at the end of your visit to our website. However, there are on the other hand also cookies, which are permanently stored on your computer, unless you delete them. This makes it possible for us to recognise your browser the next time you visit our website and extend offers to you, which correspond to your hitherto use of our website.

 

Your browser permits you to prevent the use of cookies entirely or in individual cases. Please refer to the user instructions for your browser. Blocking cookies may restrict the function of our and other websites you visit.

 

You can permanently prevent the storage of cookies in your browser by downloading and installing the ensuing linked plugin. You can find more information in this regard here.

 

Likewise, you may prevent the use of third-party cookies by declaring, your opt-out, on the opt-out website of the Network Advertising Initiative, in accordance with the thereby provided instructions. Here you will find more information. A similar offer can be found on this U.S. website as well as in the case of this European service.

 

Disclosure to third parties

We hate spam as much as you do. Therefore, we shall not share your data with third parties, insofar as this is not permitted by law.

 

A disclosure of your data can either

 

  • be necessary for the purposes of the fulfilment of a contract and in which case permitted pursuant to Art. 6 (1) lit. b of the General Data Protection Regulation (GDPR) or
  • permitted on the basis of our legitimate interest in an effective service structure pursuant to. Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR),
  • be covered by a consent granted by you or
  • be necessary, insofar as we are pursuant to Art. 6 (1) lit. c of the General Data Protection Regulation (GDPR) lawfully required by a state or authority to disclose your data.

 

Insofar as your data is passed on to third parties, this is designated in this data protection statement.

 

Rights of the users

 

Information
You reserve the right to request information about your personal data stored by us at any given time free of charge. This shall thereby require identification of your person as the data subject to prevent abuse.

 

Deletion, rectification, restriction
You reserve the right to at any given time request the rectification (also by way of supplementation) of incorrect data, as well as a restriction of the processing or the deletion of your data. This in particular applies insofar as the processing purpose has expired, a necessary consent has been revoked and no other legal basis exists, or our data processing is unlawful. We shall then immediately correct, block or even delete your personal data within the statutory framework.

 

Objection
Authoritative for the exercise of the right of objection, with regard to the receipt of advertising, is our text on consent: You reserve the right to at any given time, revoke your consent granted to us for the processing of your personal data. This can be effected by way of an informal message, for example via our contact form, an e-mail to the e-mail address provided in the imprint or an unsubscribe link (insofar as offered by us). Your revocation does not affect the legality of the data processing, hitherto carried out, up to the time of the revocation.

 

Data transmission
You reserve the right to require us to transmit the data stored about you in machine-readable form.

 

Complaint
Insofar as you are of the opinion that your rights have been infringed upon by our data processing, you can file a complaint with the competent supervisory authority (you can find a list of the authorities here).

 

Change of the data protection statement.

Insofar as a change to the data protection statement becomes necessary due to legal or factual reasons, we shall update this website accordingly. No changes shall thereby be made to the consent granted by the user.

 

Encryption of the data entry

When you enter data on our website, irrespective of whether it is over a contact form, on the occasion of a registration, log-in or for payment purposes, the website on which you enter the information is encrypted. As a result, third parties cannot read what data you enter. You can discern the encryption by means of the lock icon in your browser as well as the fact that the address line starts with “https” instead of just “http”.

 

Contact forms

Insofar as you fill out a contact form or send us an e-mail or other electronic message, your details shall be stored for the purposes of the processing of the request, possible follow-up questions or related questions, and shall only be used, within the framework of the request.

 

The input of your data is thereby encrypted, so that third parties cannot read your data during the entry.

 

The basis for this storage is your granted consent pursuant to Art. 6 (1) lit. a of the General Data Protection Regulation (GDPR), which you grant to us by way of the completion of the contact form or your other request. You reserve the right to revoke this granted consent at any given time by sending an informal message to us (e.g. via our contact form or an e-mail). The legality of the data processing hitherto carried out up to the time of the revocation remains unaffected by this revocation.

 

Your data remains stored as long as required for the processing of the request, in particular insofar as the storage is still required for the purposes of contract fulfilment/settlement, for the purposes of prosecution on our part or our other legitimate interests, or insofar as we are required by law, to retain your data (e.g. tax retention periods).

 

Newsletter

Insofar as you order the newsletter offered on our site, we shall instruct you in detail about what we inform you about, the details of your personal data which we store and what the data is used for. We shall not share your personal data with third parties and we shall only use it to ship the newsletter to you.

 

We shall only ship the newsletter to you insofar as you have granted us your prior consent. For this purpose, you shall receive an e-mail from us with a link and further information, as well as the request for the granting of your consent. By clicking on this link, you declare your granted consent to receive the newsletter and advertising through us.

 

Basis for the storage is your granted consent pursuant to Art. 6 (1) lit. a of the General Data Protection Regulation (GDPR), which you grant to us by subscribing for the newsletter. You reserve the right to at any given time, revoke this consent granted to us. This can be effected by way of an informal message (for example via our contact form, an e-mail or via the unsubscribe link in each e-mail). Your revocation does not affect the legality of the data processing, hitherto carried out, up to the time of the revocation.

 

Since we are legally obliged to log your consent, within the framework of the so-called double opt-in, your order of the newsletter, the sending of our consent mail, the granting of your consent by clicking on the link based on place and time, as well as your IP address, shall accordingly be logged and stored.

 

For the purposes of the shipment of the newsletter (within the framework of our legitimate interest in a technically flawless processing of our customer information and analysis) we use the provider CleverReach, CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede from Germany.

 

For information on the handling of your data in the case of CleverReach, please refer to the data protection statement, from CleverReach. CleverReach shall only use your data for the shipment of the newsletter and the evaluation of this shipping on our behalf. Furthermore, CleverReach shall only use your data to improve its own service. CleverReach shall not use the data to contact you or disclose your information to third parties.

 

The data used by CleverReach includes a “web beacon” which pursuant to the opening of the newsletter and / or the actuation of a link entailed therein, accordingly transmits information to CleverReach. Information about your browser, your location and your IP address is hereby transmitted to CleverReach. This information is used to optimise our tailored service to you.

 

Furthermore, our newsletter provider also uses this data, but only in pseudonymous form (i.e. without enabling your identification) to analyse and optimise its own service. However, your data shall under no circumstances be used by the latter to contact you.

 

Your information shall remain stored, as long as you are listed in our e-mail list, insofar as it is still required to be stored for the purposes of prosecution on our part or our other legitimate interests, or insofar as we are required by law to retain your data.

 

Insofar as you order the newsletter offered on our site, we shall instruct you in detail about what we inform you about, the details of your personal data which we store and what the data is used for. We shall not share your personal data with third parties and we shall only use it to ship the newsletter to you.

 

We shall only ship the newsletter to you insofar as you have granted us your prior consent. For this purpose, you shall receive an e-mail from us with a link and further information, as well as the request for the granting of your consent. By clicking on this link, you declare your granted consent to receive the newsletter and advertising through us.

 

Basis for the storage is your granted consent pursuant to Art. 6 (1) lit. a of the General Data Protection Regulation (GDPR), which you grant to us by subscribing for the newsletter. You reserve the right to at any given time, revoke this consent granted to us. This can be effected by way of an informal message (for example via our contact form, an e-mail or via the unsubscribe link in each e-mail). Your revocation does not affect the legality of the data processing, hitherto carried out, up to the time of the revocation.

 

Since we are legally obliged to log your consent, within the framework of the so-called double opt-in, your order of the newsletter, the sending of our consent mail, the granting of your consent by clicking on the link based on place and time, as well as your IP address, shall accordingly be logged and stored.

 

YouTube

We use within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation pursuant to Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR), for the integration of videos, the provider YouTube LLC, 901 Cherry Avenue, San Bruno, CA 94066, USA, represented by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Usually, when you visit a webpage with an embedded video, your IP address is transmitted to YouTube and cookies are installed on your computer. However, we have incorporated our YouTube videos with the enhanced data protection mode (in which case, YouTube still contacts the Google DoubleClick service, but personal data is not evaluated, according to the data protection statement from Google. As a result, YouTube no longer stores any information about visitors unless they watch the video. Insofar as you click on the video, your IP address shall be transmitted to YouTube and YouTube shall know that you have watched the video. Insofar as you are logged-on to YouTube, this information shall also be assigned to your user account (you can prevent this by logging-off from YouTube before calling-up the video).

 

Our website also uses a link to our presence on the social network YouTube. It is simply a normal link, this means when you call-up our website, YouTube is initially not informed about your visit to our website. However, insofar as you click on the link, you shall be redirected to YouTube, whereby YouTube is also informed that you have visited our website.

 

As a result, your data shall thereby be transmitted to the USA, however YouTube is registered under the Privacy Shield and is required to comply with EU data protection rules. Further information about your rights arising therefrom, can be found under https://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf.

 

We have no knowledge and also no influence on the possible collection and use of your data by YouTube. For further information please refer to the data protection statement of YouTube, which can be found under www.google.de/intl/de/policies/privacy/. In addition, we refer for the purposes of the general handling and deactivation of cookies, to our general presentation in this data protection statement.

 

Facebook

Our website uses a link to our presence on the social network Facebook of the Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. It is simply a normal link, this means when you call-up our website, Facebook is initially not informed about your visit to our website. However, insofar as you click on the link, you shall be redirected to Facebook, whereby Facebook is also informed that you have visited our website.

 

As a result, your data shall thereby be transmitted to the USA, however Facebook is registered under the Privacy Shield and is required to comply with EU data protection rules. Further information about your rights arising therefrom, can be found under https://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf.

 

We have no knowledge and also no influence on the possible collection and use of your data by Facebook, pursuant to the actuation of the link. For further information, you can where expedient refer to the data protection statement of Facebook, which can be found under https://de-de.facebook.com/policy.php.

 

Twitter

Our website uses a link to our presence on the social network Twitter of the Twitter International Company, an Irish company with registered offices in One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland. It is simply a normal link, this means when you call-up our website, Twitter is initially not informed about your visit to our website. However, insofar as you click on the link, you shall be redirected to Twitter, whereby Twitter is also informed that you have visited our website.

 

As a result, your data shall thereby be transmitted to the USA, however Twitter is registered under the Privacy Shield and is required to comply with EU data protection rules. Further information about your rights arising therefrom, can be found under https://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf.

 

We have no knowledge and also no influence on the possible collection and use of your data by Twitter, pursuant to the actuation of the link. For further information, you can where expedient refer to the data protection statement of Twitter, which can be found under https://twitter.com/de/privacy

 

Google Analytics

We use within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation pursuant to Art. 6 (1) lit. f of the General Data Protection Regulation (GDPR), the tool Google Analytics from Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA. Thus, the use of web pages can be analysed, whereby pseudonymous profiles of the users can be created from the data. For this purpose, Google uses various techniques, among others, cookies stored on your computer. These store information about the use of our website, which we in turn use to improve our offer.

 

The data collected by Google, is transmitted by Google, to countries outside of the EU, in particular the USA. Google has committed itself to the provisions of the Privacy Shield Framework. Further information about your rights arising therefrom can be found under https://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf

 

We have taken additional measures to as far as possible ensure that your data is adequately protected. We anonymise your IP address before transmitting it to Google. This is done by activating the Anonymizelp () function within the Google Analytics tracking code.

 

We have also concluded a commissioned data processing contract with Google, which shall prevent Google from merging your data with other data collected by Google to determine your identity.

 

Insofar as you are of the opinion that this is not sufficient, you can under the link https://tools.google.com/dlpage/gaoptout?hl=de download and install the Browser Plugin from Google to block Google Analytics, which thereby blocks the collection and sharing of your personal data by Google.

 

Likewise, you can prevent the collection by Google Analytics, by actuating the following link: Disable Google Analytics set an opt-out cookie, which also prevents the collection of your data.

 

Further information on the measures undertaken by Google for the purposes of data protection, can found under the following link: https://www.google.de/intl/de/policies/privacy/

 

Extension of Google Analytics

Google Analytics also helps us evaluate data from AdWords and the Double-Click cookie for statistical purposes. Insofar as you do not want this, you can over the Ad Preferences Manager https://www.google.com/settings/u/0/ads/authenticated make extensive settings or disable the service altogether.

 

Amazon Affiliate Program

We participate within the framework of our legitimate interest in an efficient online offer pursuant to Art. 6 (1) lit f. of the General Data Protection Regulation (GDPR), in the Amazon EU Affiliate Program of the Amazon Europe Core S.à.r.l., the Amazon EU S.à.r.l, the Amazon Services Europe S.à.r.l. and the Amazon Media EU S.à.r.l., all four with registered offices in 5, Rue Plaetis, L-2338 Luxembourg as well as Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich.

 

On our website there is advertising from Amazon and a links to the offer of Amazon. Insofar as you click on an advertisement or such a link on our website, Amazon discerns through cookies, which are stored on your computer that you have clicked from our website. We thereupon receive an advertising fee refund (Affiliate Commission).

 

For further information about the use of your data by Amazon, please refer to the data protection statement from Amazon, which can be found under: https://www.amazon.de/gp/help/customer/display.html/ref=footer_privacy?ie=UTF8&nodeId=3312401.

 

You have the possibility to stop the setting of cookies on your computer or to prevent it altogether. We refer for this purpose to our general presentation on cookies, provided above in this data protection statement.

 

Google Maps

We use within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation pursuant to Art.6 (1) lit. f of the General Data Protection Regulation (GDPR), the Google Maps API, a map service of the Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94.043 USA („Google“), to display an interactive map.

 

Through the use of Google Maps, in particular through active Java scripts, information about your use of this website (including your IP address) can be transmitted to a Google server in the USA and stored there. Google has committed itself to the provisions of the Privacy Shield Framework. Further information about your rights arising therefrom can be found under https://ec.europa.eu/justice/data-protection/document/citizens-guide_en.pdf. For further information on the use of your data by Google, please refer to the data protection statement of Google https://www.google.de/intl/de/policies/privacy/.

 

Insofar as you do not wish a transmission of your data, you can deactivate the execution of Java scripts in your browser or install a blocker that prevents the execution of Java scripts (e.g. https://noscript.net). We point out, however, that this may impair the use of our and other websites.

 

Google Fonts

We incorporate within the framework of our legitimate interest in a technically flawless online offer and its economically efficient design and optimisation pursuant to Art.6 (1) lit. f of the General Data Protection Regulation (GDPR) the fonts („Google Fonts“) of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

 

For further information on the use of your data by Google, please refer to the data protection statement of Google: https://www.google.de/intl/de/policies/privacy/. Opt-Out: https://adssettings.google.com/authenticated.